BA (Hons) Business Management with Marketing (subject to validation)

Get equipped with the business and management skills for the future

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Course Information

Course Type

Degree Level

Subject Area

Business & Travel

Type
Full Time

UCAS Code
NL16

Institution Code
G80

Credit Level
6

Credit Value
360

Start Date
09/2025

End Date
/

Tuition Fee
£999

Exam Fee
£999

Duration
3 Years

Course Leader
Tim Veal

Study Mode
On Campus

Location
University Centre - Grimsby

Curriculum Area

Attendance Days

Attendance

About this course

The world of business, management and enterprise is dynamic and ever-changing. It is also becoming increasingly international and globally connected. This degree has been written to ensure that graduates are prepared for the competitive jobs-market of the late 2020s and 2030s. Students studying Business Management with Marketing will study alongside those undertaking Business Management with Accounting and Business Management with Human Resources Management; the three crucial pillars of the business world and the recruitment market. Alongside this, they will learn about the business environment, international business, staff development, operations and project management – knowledge that is deemed essential by employers in this interconnected, fast-based business world.

Alongside specialising in one of the three strands offered, students have a choice to focus their studies on their final year from some other key skills in the graduate market. They will elect to study modules based around supply chains and logistics, business analysis, sustainability or the global economy. Combined, the suite of modules on offer is designed with the graduate market of 2028 and beyond in mind while also giving great consideration to the fact the graduates are geographically mobile within the UK and beyond.

This trio of degrees has been designed following vast consultation with employers from local, national and international employers alike. The key themes that these stakeholders are requiring for their employees have been deeply ingrained within the module offer alongside consultation with students past and present. All three of the degrees also come with the Chartered Management Institute (CMI) Level 5 diploma in Management and Leadership qualification upon completion.

Students from all three strands will study the same modules in the first year to provide the crucial underpinnings of business and management theory and knowledge. Following on from this, in the second and third years, students will begin to study some discrete modules that are specific to their chosen strand. Accounting students will look at management accounting, business tax and accounting for limited companies. This will provide crucial underpinnings for work in the finance, banking or accounting sector.

• graduates will also be able to pursue a wide range of roles within the various business sectors, such as customer service roles, people management, sales, new product development, finance, IT, project management and administration;

• graduates will have the opportunity to develop these roles locally, nationally or internationally; • graduates will also be able to seek senior positions and management positions in an array of organisations from local companies to national and multi-national organisations in the private or public sector.

• The degree is also appropriate for those wishing to start, run and manage their own business now or in the future.

• graduates who attain good degrees will also have the opportunity to explore post-graduate/further study.

The degrees have been written with the future needs of businesses and organisations in mind – namely a deep understanding of international markets, globalisation and digital practices. Modules will enhance key transferable skills such as ICT literacy, understanding how to utilise modern communication techniques and technology. Graduates will be equipped with the knowledge, skills and attributes to be successful in the competitive business sectors either locally, nationally or globally.

What you Will Learn

All students will study a common first year of the following modules:

  • Business Research and Study Skills
  • Introduction to Marketing
  • The Business Environment
  • Managing Organisations and People
  • Introduction to Financial Accounting
  • Entrepreneurship

Marketing Students will study the following at Level 5:

  • Operations and Project Management
  • Marketing Communications
  • International Business Environment
  • Developing the Workforce and Individuals
  • Research Methods
  • Global Marketing

Marketing Students will study the following at Level 6:

  • Dissertation or Small Business Plan
  • Digital and Social Media Marketing
  • Strategic Marketing Management

They will also have a choice of two of the following optional modules:

  • Logistics and Supply Chain Management
  • The Global Economic and Political Environment
  • Business Analysis
  • Sustainability and Ethics for Business

Entry Requirements

Standard entry requirement for the degree will be 64 UCAS points, with a minimum of grade ‘C’ or level 4 in both GCSE Maths & English.

However, in line with the widening participation brief and lifelong learning strategy, the Institute will also encourage applications from non-traditional learners who lack formal academic qualifications. All such non-traditional applicants will be interviewed, set an appropriate piece of work and a judgement made taking into account their academic potential and relevant experience.

Non-standard offer
Non-standard entry is intended to support students who may not meet the standard academic entry requirements of a HE programme, normally level 3 qualifications which attract UCAS points (for instance A-levels or BTEC level 3 courses). An applicant must be able to demonstrate recent work/experience in the relevant sector which would give them skills and knowledge comparable to applicants with Level 3 qualifications.
All such non-standard applicants will be interviewed, set an appropriate piece of work and a judgement made taking into account their academic potential and relevant work/experience.
The entry assessment will be a 1500 word comprehension test that includes a research task, information gathering, basic analysis and mathematical/statistical skills. Within the entry test, applicants will need to demonstrate both a Level 3 standard and the potential to study on a degree programme, bringing them in line with the standard of traditional applicants.

Learning & Teaching Methods

Level 4
At Level 4, core business and management concepts will be introduced through lectures, with seminars and workshops offering a space in which students may practise these methods of analysis and engage in discussion, facilitating peer learning. Lectures and seminars will also enable students to engage with key professional skills for the employment market and their future development.
Alongside this, at Level 4 students will engage with the academic skills required for undergraduate study, with methods of research and academic writing skills being embedded in the Term Trimester 1 module Business Research and Study Skills and throughout.

At Level 4, students will be provided with the skillsets needed to commit to their chosen strand. They will also work on their ability to conduct research and work with data in a business specific way.

Level 5
Level 5 of the programme encourages students to develop the skills acquired at Level 4 and practise these in relation to a variety of different business and management contexts. Alongside this, students will have the opportunity to specialise in disciplines related to accounting, marketing and HRM. This will also be complemented with crucial core modules that build on knowledge of management and the business environment in an international context. Research skills will also be emphasised through an appropriate module. Developing the Workforce and Individuals will look at concepts around self-management, teams, careers and motivation.

There will be a greater emphasis on independent learning and research at this level to compliment the lecture and seminar schedule.

Level 6
Level 6 is intended to develop students’ independence within the subject area. Students will be required to take ownership of their learning in the production of a significant dissertation/small business plan project with teaching staff operating as supervisors. The aim is to provide students with the confidence to work independently, with support and guidance in the form of tutorials. Students entering the Level 6 programme will already have a grounding of the principles of many aspects of business and management, including a comprehension of key theories and methods of analysis. Students will also have a significant underpinning of their chosen strand in preparation to enhance their understanding further with two discrete modules at Level 6.

In trimester 2, students will elect to study two of four modules that have been designed to reflect the current issues and topics within the business environment. These include sustainability, business analysis and supply chains/logistics. Students will also have the option to pick The Global Economic and Political Environment which creates a clear ladder of understanding throughout the degree of all external factors that impact business for those who wish to specialise in the international business sphere.

Programme Benefits

CMI Level 5 Diploma in Leadership and Management included upon completion of the degree
Timetabled to two days a week of class/contact time to fit around work and family life.

 

How to Apply

We try to keep the application process as simple as possible, but it’s important that you apply as soon as you’ve chosen your course so that we can arrange your interview and get you started on the admissions process.

  • Decide what course you want to study and apply online
  • You will be given an interview date and time
  • Attend your interview

What Next?

Further post-graduate study in business related subjects.
Employment in an array of sectors including public sector management, business management, accountancy and finance, marketing, education, human resources management and many more.

Degree Level