About the BA Business Management with Marketing (subject to validation) programme
This programme is subject to re-validation and further information will be released shortly.
Sharp-edge management theory and practice to expand your career options from a thorough grounding in business and management. The BA Business Management with Marketing programme contains a clear specialist marketing pathway packed with current marketing theory and practice to expand career options by also offering a thorough grounding in business management.
This pathway offers you an opportunity to engage with the exciting and dynamic challenges presented by the business and management sector. The aim of the programme is to offer the next generation of business leaders the opportunity to become confident and capable professionals. This is a contemporary, cutting-edge programme aimed at a career in management with an emphasis on marketing.
For 2017 entry onwards: applicants require a minimum of 96 points from two A Levels, GCE and AVCE Double Award or 60 Access to HE credits . Students are also required to hold English & Maths GCSE (or equivalent) grade C or above.
Non academic entry: applicants with no traditional entry qualifications will be interviewed, set an appropriate piece of work in the form of a 1000 word essay, and a judgement made taking into account their academic potential and relevant experience.
Those students wishing to enter through advanced standing may do so through the APCL and APEL process.
What you will learn
Year 1 (Level 4) – Certificate Stage
In year one you will discover the business world and engage in a variety of modules that prepare you for your future career in management. The modules will give you the foundations essential for understanding how business works and enables you to learn in a creative, imaginative and innovative way.
- The Economic and Political Environment
- Customer Service and Marketing
- Professional Skills
- Management of People
- Business Law
- Introduction to Accounting
- Introduction to Enterprise
Year 2 (Level 5) – Diploma Stage
Year two builds on the foundations of year one with a clear focus on deeper knowledge and understanding of key areas within the business world and specialising in marketing.
- International Trade and Integration
- Research Skills
- HRM & Employment Law
- Organisational Management
- Operations & Quality Management
- Marketing Planning
- Market Intelligence
- Managing Self
Year 3 (Level 6) – Honours Stage
Year 3 allows you to specialise further with the opportunity of the dissertation or work based project aimed at equipping you with specialist knowledge in business and management covering mandatory marketing modules alongside optional broader management modules.
- International Marketing Strategy*
- Marketing Communications*
- Internatinoal Business Environment
- Strategic Human Resource Management
- Contemporary Issues in Management
- Public Sector Management
- Strategic Management
- Sustainability for Business
- Dissertation/Work Related Project/Desk Based Study
Learning & Teaching Methods
Methods of learning and teaching are designed to support students in becoming active members of a learning community. Students will be expected to work together in an informal environment as well as in formal classes where a culture of dignity, courtesy and mutual respect with staff and their peers is essential. A variety of methods will be used such as lectures, seminars, workshops, group work, computer assisted learning, case studies, video and other multi-media presentations.
The broad range of modules offered by this programme allows students the opportunity to develop diverse intellectual skills whilst at the same time, developing professional, practical and transferable skills which will enhance your opportunities for future employment. Employment opportunities recent graduates have taken include roles in both the publish and private sector as well as starting up or developing their own businesses. A recognition of the role that e-learning offers in terms of additional skills and employability is also reflected within many of the modules and this will enable students to further enhance their transferable skills and move towards achieving their personal and professional goals. There will be particular emphasis on:
a deep understanding of the main functional areas of business and the changing external environment identification and development of a range of business knowledge and skills enhancement of lifelong learning skills and personal development appropriate to higher education and ‘management’ in its broadest sense the development of enterprise and employability skills.
Upon successful completion of this degree, graduates will be equipped with the knowledge and skills to pursue a new career, or advance an existing one in business and management related roles within the private or public sectors and which have a specific focus on sales, marketing and communication.
There are many different career paths with a business management degree and this field is growing rapidly with widespread specialist areas involved in business management. The programme gives you an excellent all round understanding of all business functions. Common career choices in addition to marketing are finance and accounting, human resource management, business analysis and of course, working for yourself.Many students choose to continue their studies and progress to a master’s degree in a related topic or choose to pursue a career in teaching and complete a PGCE.