About the BA (Hons) Business Management with Marketing programme
A specialism in marketing will open many doors for you in your career, as it is an integral activity for most organisations. In a world where image and reputation are crucial to business success, those who can demonstrate sound business management knowledge, with an emphasis on marketing, are very much in demand.
The course will provide you with the opportunity to develop marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment. In addition, you will gain an insight into digital business, exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour. It will foster your intellectual and ethical development, and encourage your personal commitment to the socially useful purpose of becoming a business professional.
Standard entry requirement for the degree will be 80 UCAS points, with a minimum of grade ‘C’ or level 4 in both GCSE Maths & English.
TEC Partnership will also encourage applications from non-traditional learners who lack formal academic qualifications. All such non-traditional applicants will be interviewed, set an appropriate piece of work and a judgement made taking into account their academic potential and relevant experience.
The entry requirement will be a 1500 word comprehension test that includes a research task, information gathering, basic analysis and mathematical/statistical skills. Within the entry test, applicants will need to demonstrate both a Level 3 standard and the potential to study on a degree programme, bringing them in line with the standard of traditional applicants.
What you will learn
Year one compulsory modules: (all 20 credits)
- Business Research and Study Skills
- Enterprise Project
- Organisational Behaviour
- Customer Focus and Marketing
- Financial Accounting
- Business Environment
Year two compulsory modules: (all 20 credits)
- Managing the Self
- Marketing Principles
- Career Planning and Progression
- Research Methods
- Marketing Communications
- Operations and Strategic Management
Year 3 compulsory modules:
- Dissertation (40 credits)
- Global Marketing (20 credits)
- Digital Marketing (20 credits)
- Business Analysis (20 credits)
Optional modules: (choose one)
- Global Economics and Politics (20 credits)
- Sustainability (20 credits)
Learning & Teaching Methods
This course is primarily designed for face-to-face learning, with attendance during lessons for the specified hours within the validation document. However, there may be periods of study where the government advises TEC Partnership that it is not safe to open campuses, or there is limited access due to social distancing measures. If the campus is closed, TEC Partnership will deliver your sessions online and offer you the necessary support and resources remotely. If there is limited access due to social distancing measures a blended model will be adopted, with some lessons taking place in small groups and others using online sessions and support.
Methods of learning and teaching are designed to support students in becoming active members of a learning community. Students will be expected to work together in an informal environment, as well as in formal classes, where a culture of dignity, courtesy and mutual respect with staff and their peers is essential. A variety of methods will be used such as:
Lectures to enable content delivery of key techniques in communication, data gathering, research methods and data processing/analysis. To enable the tutor to provide initial illustrative demonstration in these fields. Interactive for students to raise pertinent questions in real time – and for tutors to check learning on very particular elements through questioning in real time.
For students to demonstrate and for tutors to check learning in the fields of communication technique development, intrinsic study skills, e.g. note-taking/summarising and analysis of given business data, including qualitative/textual.
For students to comparatively discuss and establish fit for purpose data collection methods in given research contexts. For students to develop both prepared and ad hoc verbal and non-verbal communications.
For students to work on – and for tutors to review – developing academic and professional communication skills, and practice with appropriate data processing techniques (including quantitative) with the use of Information Technology. Students benefit from small group sizes and high levels of support and access to staff.
The aims of this programme are to:
- Develop students’ understanding of a wide range of organisations, including private, public and not for profit, encouraging evaluation of their management, the economy and the business environment whilst preparing them with appropriate transferable skills for a career in a variety of roles within business and management, or to equip them with the skills to create a business start-up.
- Develop and enhance a wide range of business skills, including people management, personal attributes self-awareness and business knowledge that equip graduates to become effective global citizens in a changing and dynamic business world.
- Build an understanding of the fundamental nature of organisations, including internal and external drivers such as purpose, structures, leadership, governance, and management, together with the individual and corporate behaviours and cultures that exist within and between different organisations, and their influence upon the differing environment.
- Provide an insight and develop knowledge and skills in marketing and sales, considering different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design, with a further focus on the management of external customers and their expectations, developing excellence in customer service and the application of the internal customer concept.
- Develop students understanding and practical skills of finance, including the sources, uses and management of finance, and the use of accounting and other information systems for planning, control, decision making and managing financial risk.
- Develop students’ employability and enterprise capability, and ready them for a career in graduate level management within the various business sectors, and therefore enable them to become active participants in the graduate labour market.
The focus on employability is driven both institutionally and at programme level. As an institution, Grimsby TEC Partnership have designated employability officers, and an alumni association provides networking contacts for employment and internships.
Employability is inherent within the programme, with all modules having an employability theme, ensuring that students are learning relevant knowledge that can be applied to the work place.
Business graduates are able to enter a range of professions after graduation. Graduate training schemes are encouraged and students are supported through applications; guest speakers and employers are invited in to provide information on opportunities that arise. Students are able to undertake administration roles, business analysts, finance, human resources, marketing, self-employment and consultancy roles. The ultimate aim of the programme is for students to enter the workplace fully equipped with the necessary skills to provide, most importantly, effective management and leadership within their chosen career environment.
Graduates who want to continue in education may progress onto a Master’s degree, teaching qualification or professional course – CIPD, CMI, AAT.