BA (Hons) Business Management with Marketing

Standard entry requirement for the degree will be 80 UCAS points, with a minimum of grade ‘C’ or level 4 in both GCSE Maths & English.

However, in line with the widening participation brief and lifelong learning strategy, the Institute will also encourage applications from non-traditional learners who lack formal academic qualifications. All such non-traditional applicants will be interviewed, set an appropriate piece of work and a judgement made taking into account their academic potential and relevant experience.

The entry assessment will be a 1500 word comprehension test that includes a research task, information gathering, basic analysis and mathematical/statistical skills.  Within the entry test, applicants will need to demonstrate both a Level 3 standard and the potential to study on a degree programme, bringing them in line with the standard of traditional applicants.                                                                                                                            

Year one compulsory modules: (all 20 credits)

• Business Research and Study Skills
• Enterprise Project
• Organisational Behaviour
• Customer Focus and Marketing
• Financial Accounting
• Business Environment

Year two compulsory modules: (all 20 credits)

• Managing the Self
• Principles of Marketing
• Career Planning and Progression
• Research Methods
• Marketing Communications
• Operations and Strategic Management

Year 3 compulsory modules:

• Dissertation (40 credits)
• Global Marketing (20 credits)
• Digital Marketing (20 credits)
• Business Analysis (20 credits)

Optional modules: (choose one)

• Global Economics and the Policy Environment (20 credits)
• Small Business Plan (20 credits)
• Sustainability for Business (20 credits)

The assessment approach is intended to ensure your breadth and depth of business knowledge is tested, thus aiding and enhancing your understanding of the subject. You will produce reports, deliver presentations and other forms of communication during your first year, which then leads to producing work of both a professional and managerial standard. The assessment methods will be varied and derived from current business practices to ensure you are conversant with the ever-changing business industry.

• Develop students’ understanding of a wide range of organisations, including private, public and not for profit, encouraging evaluation of their management, the economy and the business environment whilst preparing them with appropriate transferable skills for a career in a variety of roles within business and management, or to equip them with the skills to create a business start-up.
• Develop and enhance a wide range of business skills, including people management, personal attributes self-awareness and business knowledge that equip graduates to become effective global citizens in a changing and dynamic business world.
• Build an understanding of the fundamental nature of organisations, including internal and external drivers such as purpose, structures, leadership, governance, and management, together with the individual and corporate behaviours and cultures that exist within and between different organisations, and their influence upon the differing environment.
• Provide an insight and develop knowledge and skills in marketing and sales, considering different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design, with a further focus on the management of external customers and their expectations, developing excellence in customer service and the application of the internal customer concept.
• Develop students understanding and practical skills of finance, including the sources, uses and management of finance, and the use of accounting and other information systems for planning, control, decision making and managing financial risk.
• Develop students’ employability and enterprise capability, and ready them for a career in graduate level management within the various business sectors, and therefore enable them to become active participants in the graduate labour market.

Post-graduate study (Masters study) in a Business or related subject.

There are countless employment opportunities from studying the degrees including management, marketing companies, accounting and finance companies, business ownership and development, sales, education, public sector management etc.