BA (Hons) Business Management with Marketing
About This Course
Course Person Specification
Full Course Specification
This programme is designed to equip students with an in-depth understanding and knowledge of accounting in business. BA (Hons) Business Management with Accounting gives you the opportunity to study common modules on this pathway, but also allows you to specialise with specific accounting modules. It also provides you with an overview of accounting, meaning you can pursue a variety of different roles in accounting after your degree.
You will also get the opportunity to choose between completing a dissertation or small business plan as your final year project; depending on how you want to specialise. The dissertation offers a more traditional route for students wishing to research a particular business area of interest, whereas the small business plan allows you to develop the skills to start your own business. The course gives you a holistic understanding of business and accounting which will prepare you for finding your own role in the business world; encouraging you to have an enterprising attitude and to create opportunity.
The standard entry requirement for this degree is 80 UCAS Points, with a minimum of Grade 4 (or C) in both GCSE Maths and English. If you don’t meet these requirements, we still encourage you to apply as we consider non-traditional learners too. You will be interviewed and set an appropriate piece of work, which comprises a 1500 word written comprehension test that includes a research task, information gathering, basic analysis and mathematical/statistical skills. A judgement will then be made, taking into account your academic potential, the completed task and any relevant experience.
Year one compulsory modules: (all 20 credits)
- Business Research and Study Skills
- Enterprise Project
- Organisational Behaviour
- Customer Focus and Marketing
- Financial Accounting
- Business Environment
Year two compulsory modules: (all 20 credits)
- Managing the Self
- Marketing Principles
- Career Planning and Progression
- Research Methods
- Marketing Communications
- Operations and Strategic Management
Year 3 compulsory modules:
- Dissertation (40 credits)
- Global Marketing (20 credits)
- Digital Marketing (20 credits)
- Business Analysis (20 credits)
Optional modules: (choose one)
- Global Economics and Politics (20 credits)
- Sustainability (20 credits)
The assessment approach is intended to ensure your breadth and depth of business knowledge is tested, thus aiding and enhancing your understanding of the subject. You will produce reports, deliver presentations and other forms of communication during your first year, which then leads to producing work of both a professional and managerial standard. The assessment methods will be varied and derived from current business practices to ensure you are conversant with the ever-changing business industry.
- Develop students’ understanding of a wide range of organisations, including private, public and not for profit, encouraging evaluation of their management, the economy and the business environment whilst preparing them with appropriate transferable skills for a career in a variety of roles within business and management, or to equip them with the skills to create a business start-up.
- Develop and enhance a wide range of business skills, including people management, personal attributes self-awareness and business knowledge that equip graduates to become effective global citizens in a changing and dynamic business world.
- Build an understanding of the fundamental nature of organisations, including internal and external drivers such as purpose, structures, leadership, governance, and management, together with the individual and corporate behaviours and cultures that exist within and between different organisations, and their influence upon the differing environment.
- Provide an insight and develop knowledge and skills in marketing and sales, considering different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design, with a further focus on the management of external customers and their expectations, developing excellence in customer service and the application of the internal customer concept.
- Develop students understanding and practical skills of finance, including the sources, uses and management of finance, and the use of accounting and other information systems for planning, control, decision making and managing financial risk.
- Develop students’ employability and enterprise capability, and ready them for a career in graduate level management within the various business sectors, and therefore enable them to become active participants in the graduate labour market.
The focus on employability is driven both institutionally and at programme level. As an institution, Grimsby TEC Partnership have designated employability officers, and an alumni association provides networking contacts for employment and internships.Employability is inherent within the programme, with all modules having an employability theme, ensuring that students are learning relevant knowledge that can be applied to the work place.Business graduates are able to enter a range of professions after graduation. Graduate training schemes are encouraged and students are supported through applications; guest speakers and employers are invited in to provide information on opportunities that arise. Students are able to undertake administration roles, business analysts, finance, human resources, marketing, self-employment and consultancy roles. The ultimate aim of the programme is for students to enter the workplace fully equipped with the necessary skills to provide, most importantly, effective management and leadership within their chosen career environment.Graduates who want to continue in education may progress onto a Master’s degree, teaching qualification or professional course – CIPD, CMI, AAT.