About the FdA Audio for Commercial Purpose programme
You will gain relevant knowledge on how to progress in the music sector and develop the skills required to create content for the growing online marketplace including online retailers, music libraries and online film and television streaming services. There are a growing number of non-traditional ways for musicians to make a living; this programme enables you to learn the skills required to make a living from creating music content for all of these market opportunities, and also be aware of the marketing and publishing priorities for working as a music entrepreneur. Independent freelance practitioners will be able to take advantage of the wide variety of commercial opportunities available within an exciting and growing sector of the creative and digital industries.
Commercial asset generation, such as library music creation, written brief commissions and sound editing for an online world requires knowledge of a variety of web-based studio technology and software and the sector has benefited from these developments and has enabled practitioners to work beyond the normal studio environment. This qualification equips learners with the skills to compete in a competitive sector.
Standard entry requirement for the degree will be 80 UCAS points in a related subject, or 60 Access-to-HE Credits (of which a minimum of 45 must be at Level 3. Applicants are required to hold English and Maths GCSE (or equivalent) at Grade C/4.
The Institute will also encourage applications from non-traditional learners who lack formal academic qualifications. This is due to the sector growing from a series of untrained ‘self-taught’ practitioners that require development of skills that have already begun their creative journey. This may not be true in all cases, however experience within the candidate’s specialist subject is required. All such non-traditional applicants will be interviewed, set an appropriate piece of work and a judgement made considering their academic potential and relevant experience. Applicants should have a grounding in music, music technology, sound engineering or appropriate related subject, that can be evidenced through portfolio and interview.
What you will learn
Level 4 (Certificate)
- Library Music and Sound
- Media, Arts and Society
- Studio Practice
- Audio Mixing and Post Production
- Score Analysis
- Commercial and Entrepreneurial Practice
Level 5 (Diploma)
- Sound Design
- Arrangement and Orchestration for the Digital Musician
- Audio Composition for Media
- Writing Music to a Brief
- Marketing, Publishing and Promotion
- Audio Industry Practice
Learning & Teaching Methods
Individual sessions will include, practical flipped sessions, lectures and seminars that engage suitable subjects in an appropriate manner. Although all modules will have a variety of teaching methods, some link more appropriately to specific teaching practices, for example recording skills delivered through practical workshops and employability delivered through lectures, showcasing the current competition and how to achieve a higher quality of product. Micro tasks in practical sessions showcase a time-based practice that is crucial within the sector along with peer feedback in order to progress within practices and encourage peer learning.
Specific online materials will be used to drive forward a practical session environment, including specific flipped learning opportunities, tutor developed resources coupled with a plethora of pre-existing and growing online resources such as podcasts, and online tutorials allow learners within sessions to utilise tutor support in a way that is supportive to your development.
Access to our industry standard studios outside session times will be crucial for development of portfolios.
Self-promotion, marketing and employability are embedded within the course, giving students the ability to survive and thrive in this competitive industry. Sector links will be developed to enhance the student experience, including regular seminars by guest speakers. By the end of the programme, students will also have built a substantial creative portfolio of work – their ‘calling card’ to elicit successful employment within the audio industry. The course aims to develop technically competent, inventive, innovative, independent and employable creative composers.
Upon completion of this foundation degree, learners may wish to progress to level six study or work within the freelance world of music production and music composition. The programme prepares learners with the skills to make money from their music and devise their own next step whether this being within an educational setting or a freelance or employment basis.