BA (Hons) Tourism & Business Management Top Up

The successful completion of 240 Credits at Level 4 and 5; e.g. foundation degree in relevant area such as FD Tourism Management; or FD Events Management with a 50% average at Level 5.

In the BA Tourism and Business Management top-up students will develop further the skills of management and digital-marketing, and how this relates to the modern tourism industry locally, nationally and internationally. The programme is split into two with two tourism modules – Event based tourism; and the Management of the tourism environment. Event based tourism looks at how events are used as lead into various tourist destinations as a marketing tool for that particular area and the associated impacts. Management of the tourism environment looks at tourism and the attractions that exist along with the tourism environment they are part of. The second part of the programme is the business part – Management in Practice; and Social Media and digital marketing. The Management in Practice module develops the management skills using case studies. The Social Media and Digital marketing module looks at cutting edge marketing and the new online techniques which have been developed and are widely used in the tourism industry. The final module is the dissertation which is a double module and can based on either a business or tourism topic of the student’s choice with help from their supervisor.

The assessment is a mixture of practical and academic work. There is a dissertation where students are able to engage either in writing a business or tourism-based dissertation on a specific question of their choice. The two business-based modules have more practical aspects to them, with the Management Consultancy module based around a case study, and the digital marketing module having an innovative assessment based around social media. The two tourism modules have more traditional forms of assessment with presentations and reports but they are linked wherever possible to the actual industry.

Students will gain a knowledge and critical understanding of the well-established principles of Business Management within a Tourism and Business context including the concepts and principles needed in the workplace at management level. Employability skills are embedded in the delivery, especially when considering the specific modules which develop both relevant tourism management skills along with general business management and marketing skills. This builds upon the work experience that the students already have having come on to the programme via the relevant foundation degree.

Graduates from this programme normally go into managerial positions within the wider tourism industry both locally and nationally. However, many students gain employment within the general business sector from banking to HR. We have had previous students who have worked within airline management locally at Humberside Airport, some who have entered hotel management both in Cleethorpes, Nationally and internationally. We have had previous students who have become resort managers, and public sector tourism professionals.